Curv ↗

Back Pain Care:
A New Hope?

I’ll analyse your spine biomechanics over a week, to see whats going wrong with your back. It’s a limited run which is mostly full. If you want in, text me at +447766705182, or email me at rohan@curvlabs.io.

Hi, I’m Rohan. I’ve had back pain since I was 13. I think back pain care is broken because there’s no diagnostics:

  • Heart disease → EKG
  • Brain issues → MRI
  • Back pain → Poking? Prodding? Looking?

So I’m sorting my back out, by tracking how I move in my daily life, with a tank top I made.

Why your back pain care is broken

  • Physical Therapy: PTs are their best with an incomplete understanding of how I move.
  • Painkillers/Surgery: Proven to not work. Still over prescribed, ruining many lives.
  • Apps: Generic stretches with no understanding of how I move.
  • Gadgets: Posture buzzers tell me when I’m slouching, but not why your back hurts. Back pain is about better movement, not better posture.

Rohan, M26 - My lifelong affair with back pain

I’ve dealt with back pain since I was 13. During my teens, I tried everything: physio, chiro, osteo, acupuncture.

Rohan at age 13
Me at 13
A back-care note from Rohan’s teenage camera roll
Found in my camera roll from when I was 13 (!!!)

By 18, I gave up. I was back in PT by 22. The NHS waitlist for PT was 6 months long at the time so, since I had to pay out of pocket, I went in search of the best care. I spent £1000s (money I didn’t really have as a student), only to get the same 30ish mins and crumby exercise app :/.

What struck me this time, was the lack ability of my carers to provide any hope that I was better. It was all “here’s some exercises, lets see how it goes, see you next week.” As a patient, you’re pretty much just left stranded to “deal with it”.

At the time I was, I was building an EKG machine whilst getting my degree in biomedical engineering.

I began to wonder:

Why do we quantify every major medical condition before treatment, except back pain?

Heart problems → EKG

Brain problems → MRI

Diabetes → Bloods

Back pain → poking, prodding, eyeballing, trial-and-error exercises.

Makes no sense.

Me and that EKG

I dove into the research, and it turns out:

Back movement is a biomarker of back pain

I.e. if I track how my back moves, specifically the velocity of my motion, I’d be able to see whether I’m getting better or not.

I asked 10 PTs why this isn’t the norm. They all said:

”I eyeball it but honestly my practice wants me to focus on upping patient numbers.”

I couldn’t believe the system was failing me in such a profound way, so I took to building. After all, the state of care couldn’t get any worse, so at the very least I thought I’d learn something.

2023 to 2024 was spent studying alone:

I taught myself digital circuits and PCB design with Youtube and Stack, read papers and spoke with academics to understand the state of the art of back pain research, and generally spent many hours alone over an uncharacteristically long and cold London winter to get a V1 together. After a lot of eating from the Hare Krishna outside UCL, and not paying for the tube (sorry TFL :/) it worked!

Version 1: wires hanging all over the place but it worked! No way I can wear this without being arrested though:

The first wired Curv prototype

I thought it’d make sense to build a custom PCB, but iteration was extremely slow and expensive, as I was teaching myself digital electronics and PCB design from youtube and stack exchange. I needed some money, so found this thread:

Who is currently writing ANGEL checks for hard tech?

Aaron Slodov · 22 February 2024 ↗

I sent a cold DM to everyone who replied to it, and got my first angel check that way. I put enough together for a lot hardware prototype runs, and to buy flights to, and a hostel bed in, Shenzhen, China.

The speed of hardware in Shenzhen frees you from the burden on worrying about mistakes. I was lucky enough to meet folks who showed me their assembly lines, so I could see which processes within PCB manufacturing are the most error prone, and take the longest.

Hardware manufacturing in Shenzhen

I built the tech, brought it back and and integrated it into a tank top so I can throw it on in the morning. A friend from Central Saint Martins and a East End atelier taught me how to sew. We experimented with different stitch types and lengths, to account for the movement of the fabric and electronics. The whole process was extremely technical, it was a pleasure to learn about the intricacies of garment making, I highly recommend anyone interested to delve into this seemingly endless technical world.

The Curv tank top prototype

I thought the tank would be great - it wasn’t. The fabric kept moving in unpredictable ways, and after far too long working mitigation methods using software (smoothing based on expected values), hardware (PCB shape), and garment design (darts, clips, belts), to fix this, I concluded this wasn’t the way. Here’s nice demo anyway:

Version 3: It occurred to me that sports tape may work very well. I honestly couldn’t bare the thought of going back to China and running another painful process, so I just took the old tech and put it a tape. And oh my god it actually tracks my back accurately. It actually works!

On my friends:

Curv sports tape on a friend

For the first time in my life, I understand my back!

I can see which parts of my back need attention.

So I now choose my stretches based on that.

And I can see my movement improving day by day.

Tracking my biomechanics to figure out my pain

I made a wearable that understands by which muscles I’m over/under using each day, by track my back movement over my day. It’s a sports tape.

Curv movement-tracking sports tape
Data I’m collecting:
  • Velocity (how freely I move)
  • Curvature (how my posture changes across the day)
  • Range of motion (how much each section of my spine moves)
  • Movement symmetry (my time in flexion vs extension)
With my data, I’ve been able to:
  • See which part of my spine aren’t seeing enough movement
  • Get those parts of my spine moving during/after my day (as in the video)
  • Pick exercises for my under/overused muscles based on my movement.
  • Track whether my pain is actually going to improve.

Want to understand your spine biomechanics?

I’m doing a limited run of Curvs, for folks who want to understand their spine biomechanics

Personalised spine biomechanics assessment

The program:

Wear your tape over the 7 days.

At the end of each day, you get:

An assessment of which muscles you over strained each day, based on your data:
Daily assessment of muscle strain
A single high leverage exercise/stretch to address the above muscle.
A personalised exercise recommendation
Daily reminders to follow the movement plan
There’ll be no messing around when it comes to sticking to your plan
Summary stats of your daily back movement.
Daily movement statistics
Upper-back movement assessment
I have upper back pain. Turns out my upper back isn’t moving enough.

What you get:

1 Curv and 7 Curv Tapes, 1 for each day of the week.

End of week catch up:

Review your progress, pain changes, and what felt good thus far.

Week 2: feedback call + stretch/exercise program based on your data

  • We’ll call to review your progress, pain changes, what helped and share feedback.
  • You’ll get a movement program based on your data and what felt good during the week.
  • You’ll continue to receive daily reminders to do your program, to help you build your movement habit.

You’ll also have access to me 24/7 via text or phone, to answer any questions that arise.

$99

  • Everything detailed above
  • Shipping from the UK to wherever you are.

Refund guaranteed, if you don’t refer a friend. All I ask is that we can talk about why.

Is this a medical device?

Not yet! This is an early pilot to see if this works for other folks too. I’d love for this to become useful enough to then get it approved and in the hands of more people, but baby steps!

Who’s this for?

People who have chronic or recurring back pain who’s open to trying something new.

People who’ve previously had back pain, and want to stay on top of their spine health.

People who want to get ahead of any back pain they may encounter in the future.

(I think this is useful for almost everyone basically lol)

It’s shipping in November.

If you want in, join buy paying here: Join the pilot →

Question? Reach me here:

+447766705182 (Whatsapp or iMessage), rohan@curvlabs.io

If you want stay in the loop, sign up here.

Curv Labs © 2026 · Made with Love, in London

join the waitlist.

Join the early-access list. We’ll email you when Curv is ready to try.

We’ll email you about early access and your place on the list. Privacy policy